What does “value-adding” make you think of? Sounds like something to do with economics, doesn’t it? But in farming terms, it’s used to describe any process where you turn raw product (like fruit) into something else (like juice).
It’s something we’ve always done at home for our own use, aiming to store as much fresh produce as we can over summer, to eat in winter.
And despite dabbling in value-adding on a commercial scale, we’ve never managed to do it on any scale. To do that would take a real commitment and quite a bit of time, investment in equipment and training, and all the other things involved in launching new products like market testing, labelling, sourcing and logistics.
But the idea still excites us, and remains one of the great untapped potential directions that we (or someone else) could take our farm business. It was a hot topic of conversation at the recent Australian Network of Organic Orchardists (ANOO) conference we went to in South Australia. Nearly every other grower was value-adding, and in every case it was making a big difference to their bottom line.
Here’s just some of the things other organic orchardists are making/doing that are inspiring us:
- Juice – some growers are making and pasteurising their own juice, some are selling it fresh and unpasteurised, and some are sending fruit to processors who do the whole process for them;
- Dried fruit – we saw (and tasted) some beautiful examples of dried fruit (and vegies), and again, growers are processing in a variety of different ways. Some of cutting whole, unpeeled fruit with an automatic mandolin and then drying in a heat-controlled electric machine that rapidly dries fruit to a pre-set moisture level (see the picture of this very cool machine below); some are processing by hand and drying in the sun, and others have semi-automated fruit prep and solar drying systems;
- Cider – most growers at the ANOO conference grow apples, and lots of them are experimenting with cider and it’s close cousin…
- Apple cider vinegar – this product has so many uses that any grower that’s making it says they can’t produce enough for their markets (plus it also makes a great basis for a variety of fruit-based vinegars);
- Frozen – some creative growers have found an excellent market in frozen fruit, using specific varieties known to be high in vitamins and anti-oxidants, and aiming squarely at the health food market. Clever!
- Jams – apple jelly (with all manner of different flavourings like rosemary, or lavender), apricot jam, plum jam – you name it, someone’s making it (and it’s racing out the door at farmers markets);
- Preserved/canned fruit – nobody at the ANOO conference is doing this commercially, but several have done trials and are interested in taking it further;
- Apple pies/pastries – a couple of growers have expanded into the related area of turning fruit into pies and pastries. It’s more fiddly and requires a much higher skill level (you actually need to be able to cook!), but the returns are worth it.
We’re resigned to the fact that we’re probably never going to start a value-adding business ourselves, but we’re very excited about the possibility of a new member of the Harcourt Organic Farming Alliance that we’re setting up (either leases the orchard from us, or someone else) taking up the challenge of developing this side of the business, which promises to not only provide LOTS more ways that we can feed local families with healthy organic food all year round, but also make a healthy difference to the bottom line of the business!