As the reality of life post-orcharding looms large, Hugh and I spending a few days off the farm and starting to think about what comes next for us.
You’d think we’d have thought about this long ago, before we put this whole train of events in motion – and we did – but it was just theory back then, and now it’s about to become reality.
On 1 July, the Harcourt Organic Farming Alliance (HOFA) will come into being, and we’ll sign the orchard lease over to Ant. He’ll officially become responsible for growing the fruit.
In fact, we’ll still be helping him, not just in an abstract mentoring capacity, but hands-on, in the orchard and packing shed, at least for his first year of operation.
Our role in HOFA will be property managers, which means we’ll be overseeing the job of building new infrastructure (like staff room, toilet facilities, etc.), applying for and managing grants, and making sure everything runs smoothly so the important people – the farmers – can get on with their jobs.
I’ll also still be getting my hands dirty running the Heritage Fruit Tree Nursery with Sas (of Gung Hoe Growers fame), under the watchful eye of my dad Merv.
Add to that Hugh’s part-time editing job for the Asian Development Bank, and our various community service roles, and the week suddenly looks very full. In fact I suspect we’ll be wondering how on earth we had time for farming at all!
That sounds like a week’s worth of work, doesn’t it? Oh hang on, the main reason we wanted to put our succession plan in place was so that we could concentrate more on the teaching side of our business. Where are we going to fit that in?
Grow Great Fruit (our online organic fruit growing home-study program) is too useful to the world to stay small any longer. We always said our mission was to teach the whole world how to successfully grow their own organic fruit, and the time has come (well, maybe not the whole world, but we want to extend our reach much further).
So you can expect to see GGF grow in coming months, and you needn’t worry about whether we’ll have enough to occupy us!
As our group of enthusiastic new farmers comes together and we breathe life into HOFA (the Harcourt Organic Farming Alliance ), I was reminded this week that giving birth to this brand new model of farming—the thing we’ve been planning for, working towards and anticipating keenly for many months now—is just the beginning.
Like having a baby, it’s all too easy when starting a new project to focus solely on having a successful birth, which is kind of analagous to the planning process we’ve been going through together to bring our idea to fruition.
What many people fail to anticipate is that it’s after the birth when shit gets real. Suddenly, you have a baby, and a whole new world of learning abruptly begins, one that has much higher stakes because other lives are involved, and are depending on you to get it right!
What reminded me was having a long chat with an old friend last weekend. We worked together in a big community project; she helped to get it off the ground, and I joined just a couple of years later. We were both involved for many years, and together witnessed the growth, tantrums, milestones, break-ups and—finally—evolution into the stable and grown-up organisation it is today.
I observed at the time how similar an organisation is to a child; we had to carefully steer it through the early stages, tore our hair out during those difficult teenage years, and then watched with pride as it finally grew beyond needing us at all.
Unfortunately many new projects don’t survive to adulthood, but stumble and fail, often within 5 years of starting. The main reasons for lack of success are
lack of financial viability
lack of capital
not being flexible and able to change and evolve
In our planning process we’re doing our best to avoid all these pitfalls by establishing great systems, processes and group dynamics, but experience tells us that the real work is done by actually getting started, and then hanging in there for the next 18 or so years.
New farm resident Roberta will also be giving birth in coming months, and in turn paving the way for a brand new enterprise on the farm.
Cows don’t do a lot of planning for giving birth, or probably give much thought to what happens afterwards. They don’t have meetings, do visioning sessions, or write business plans, they just automatically know what to do, and get on with it.
Laying great foundations for the birth is a great start – but come 1 July, we’re going to have to start just getting on with it.
If you follow us on Facebook, you might be seeing a bit more of our faces in coming weeks, because we’ve started doing Facebook Live videos.
We need to put in a little disclaimer right at the start—don’t expect anything too professional, we’re definitely better farmers than we are videographers, and this first video is a bit ropey, especially the sound. We didn’t realise what a difference a bit of wind would make and it sounds like there’s a jet engine firing up in the background, but we’ll get that sorted before we do the next one!
So, why are we putting ourselves through the mild torture of videoing ourselves regularly when we could be quietly going about the business of growing organic fruit?
Because even though we’ve been teaching organic fruit growing for a few years now, we got a sharp reminder last week about how many people out there are still not aware of why it’s so important that as many people as possible learn how to nurture the soil and grow their own food.
It’s easy for us to get complacent because we’re often surrounded by people who ‘get’ that our food system is under serious pressure, so we were pretty shocked and saddened when we attended a function recently where one of the drawcards was the ‘sustainable’ food supplied for morning tea—every item was imported, out of season, or highly processed! And there was no organic produce at all! What was worse was that the organisers knew they had organic growers present and made a point of letting us know they’d put some thought into the food. Their version of ‘sustainable’ was to include some fruit and a couple of salads alongside the highly processed deep-fried offerings.
We could have wept…
But, instead, we went back to the drawing board and thought about what else we can do to help to get the message out there about the many, many benefits that come from growing at least a small portion of your own food organically, as well as sourcing food that has been grown in a regenerative farming system. People need to understand that these simple choices are incredibly powerful, and can make a real difference to your health and well-being, your family budget, and the health of the planet. And we decided we need to do it in a way that’s easy for people to access, free, and not too hard for us to produce. Hence, Facebook Live!
We’re probably also influenced by a dinner we had recently with some close friends who told us—almost in passing—that they’ve decided to pull out their fruit trees because they’re sick of putting in all the work of looking after the trees and not getting any fruit year after year, and why should they bother any more when they can just buy beautiful organic fruit from us?
Well, we were honoured, but also deeply saddened. These guys are great gardeners, take a lot of pride in it, and produce almost enough vegies to feed their family all year. But they were giving up on their fruit trees. They’d never joined any of our teaching programs because they didn’t want to muddy the waters of our friendship, they hadn’t wanted to impose on the friendship by asking for free advice, and we hadn’t wanted to offer unsolicited advice either. But we know they’re “that close” to getting a great crop from their fruit trees, there’s just small gaps in their knowledge that mean they’ve been missing a few small crucial jobs each year that have made the difference between success and failure.
So, we’re making it personal! We’ve realised we need to step it up a notch and provide a heap more information that touches people in a different way to get our message out there more effectively. We want to bring people onto the farm (without actually bringing them all onto the farm…) so you can see for yourself in real time what’s involved with producing your food, and that with the right guidance it’s really not that hard!
Look out for us in coming weeks and months—you’ll be seeing our faces a bit more often from now on (and please don’t judge us on our lack of video skills!).