As our group of enthusiastic new farmers comes together and we breathe life into HOFA (the Harcourt Organic Farming Alliance ), I was reminded this week that giving birth to this brand new model of farming—the thing we’ve been planning for, working towards and anticipating keenly for many months now—is just the beginning.
Like having a baby, it’s all too easy when starting a new project to focus solely on having a successful birth, which is kind of analagous to the planning process we’ve been going through together to bring our idea to fruition.
What many people fail to anticipate is that it’s after the birth when shit gets real. Suddenly, you have a baby, and a whole new world of learning abruptly begins, one that has much higher stakes because other lives are involved, and are depending on you to get it right!
What reminded me was having a long chat with an old friend last weekend. We worked together in a big community project; she helped to get it off the ground, and I joined just a couple of years later. We were both involved for many years, and together witnessed the growth, tantrums, milestones, break-ups and—finally—evolution into the stable and grown-up organisation it is today.
I observed at the time how similar an organisation is to a child; we had to carefully steer it through the early stages, tore our hair out during those difficult teenage years, and then watched with pride as it finally grew beyond needing us at all.
Unfortunately many new projects don’t survive to adulthood, but stumble and fail, often within 5 years of starting. The main reasons for lack of success are
lack of financial viability
lack of capital
not being flexible and able to change and evolve
In our planning process we’re doing our best to avoid all these pitfalls by establishing great systems, processes and group dynamics, but experience tells us that the real work is done by actually getting started, and then hanging in there for the next 18 or so years.
New farm resident Roberta will also be giving birth in coming months, and in turn paving the way for a brand new enterprise on the farm.
Cows don’t do a lot of planning for giving birth, or probably give much thought to what happens afterwards. They don’t have meetings, do visioning sessions, or write business plans, they just automatically know what to do, and get on with it.
Laying great foundations for the birth is a great start – but come 1 July, we’re going to have to start just getting on with it.
This season we are having one of the busiest, most productive fruit seasons we’ve had in years, and people keep asking us why….
The truth is, we’re not sure! It doesn’t come down to a single factor, but a perfect mix of everything going right, for once—and you don’t hear farmers say that very often! (I was going to write ‘perfect storm’, but despite the fact that we’ve had two major storms this year, we’ve escaped with no major damage.)
Considering that our new intern Ant joined us at the beginning of December (you can follow his new Facebook Page here), the fact that December and January have been among our busiest ever has been both good and bad.
It’s been a bit of a trial by fire for him—getting thrown immediately into the 6-day a week, 10-hour a day kind of craziness that is the fruit season—but on the other hand, at least he’s seen it at its peak, so he’ll know what to expect next year. If he’d started his fruit-growing journey in a quiet year (like we had last year) he wouldn’t have known what hit him next season!
Though a big part of this year’s success is just luck with the weather, it’s also partly the culmination of many years of hard work. We’ve had a replanting program for the last few years and many of those trees are finally coming into full production, we’ve been steadily working on improving the health of our soil, and we’ve been building up the on-farm biodiversity that’s so important to keeping pests and diseases in check.
Plus, we managed to get all the spring sprays on at just the right times, which is so important for preventing key diseases that can be devastating.
It’s incredibly satisfying knowing that we’re bequeathing a healthy, productive orchard to Ant when he takes over next year, and fingers crossed that he has an even BIGGER season in 2019!
If you’ve been following us for a while you’ll know that we’re creating a very exciting new collaborative farming model on our farm—currently called the Harcourt Organic Farming Alliance, or HOFA (we may change the name to something a bit more exciting down the track).
What started as a great idea (“Let’s invite a bunch of aspiring farmers to start their farming businesses on our farm!”) has turned into an incredibly complex and lengthy process—and we’re still just at the beginning!
For the sake of posterity (and to help anyone else thinking of doing the same thing on their own farm), we’ll summarise the steps we’ve taken so far:
How we found the farmers This all started when we were approached by the Gung Hoe growers a few years ago (you can read that story here), and then as that relationship went well and we started to think more about the idea of adding more farmers to our farm, we started to talk about it—everywhere and all the time! It wasn’t long before we were approached by two more farmers interested in starting their own small enterprises—Tess and her micro-dairy, and Gilles and Sean from Maidenii vermouth.
A talk with our accountant helped us to solidify our ideas, and we began the search for someone to join the alliance and lease the orchard. This was a months-long process that included sending out emails to all our contacts to tell them about the opportunity, press releases, setting up a webpage, doing a webinar, working with a PR person, more emails, posters, weekly stories in our e-newsletter, radio stories, and newspaper articles.
All that energy resulted in loads of interest (literally thousands of hits on the webpage), which led to three firm expressions of interest. We then sent out an information bundle and invited applications, and all three people applied.
Next came an application process which included interviews, asking for statements of intention, CVs and referees, as well as more casual get-togethers to give the applicants a chance to see the farm, ask questions, and meet the other HOFA members. At the end of an exhaustive process we chose Ant Wilson as our successful applicant, and he was pretty happy about being offered the chance to get his farming career started!
How we’ve funded it Meanwhile, in the background, a lot of time and energy has gone into sourcing funding. Here’s a summary:
Regional Development Victoria saw a story about us in the local paper, contacted us and arranged a meeting on the farm, where they told us about the Food Source Victoria grants and invited us to put in an Expression of Interest
We put in the EOI and were asked to apply for a Planning Grant
We applied for the Planning Grant to do a Business Development Grant, with Clare Fountain from Sorted4Business as our consultant. After a wait of several months we found out we were successful.
We applied for Farming Together (federal) funding, and were approved and allocated 3 hours of free expert consulting services. We’ve used this as part of the business development plan and it’s been fantastic to have access to consultants who “get” what we’re trying to do and can provide useful advice.
We’ve just put in an EOI for the next stage of Farming Together funding to do the next stage of the business development (deciding the legal structure, individual business plans for each farmer, feasibility of value-adding, etc.). We’re waiting to hear back whether we need to put in a formal application.
Regional Development Victoria have invited us to apply for the next stage of the Food Source funding, a Growth Grant. We’re currently working on this application.
We’ve also decided to apply for a Landcare ‘Farm Smart Small Farms’ grant because it’s perfectly aligned with what we’re trying to achieve with our radical new collaboration, and are currently working on this application.
Working out the nuts and bolts Working through the business development plan with Clare has been a brilliant, structured way of figuring out the details of how this will work (though we’re still in the early stages and feel like we still have more questions than answers). Starting only with our successful experience with Gung Hoe, our optimism and a blank canvas, first we had to figure out what the model would look like.
Along the way we’ve considered everything—insurance, legal structures, dispute resolution, how to attribute fair lease payments to very different farm businesses, sharing equipment, whether we have enough land and water, and, most importantly, whether the whole thing will be economically viable! Even though sometimes it seems overly risk averse to be trying to anticipate every little thing that might go wrong, we’re sticking to the idea that the more planning and thinking we do now, the more smoothly things will go later.
This model is so new (we haven’t found the same model anywhere else in the world) that many of the things we want to do are challenging the existing paradigm. For example, we want to get the whole farm certified under one certification number (because we’re all on the same farm and intricately involved with each other’s business, and it’s much cheaper), even though each enterprise is a separate business. NASAA has indicated they’re happy to talk about it, but it will no doubt involve a lengthy negotiation process. We’ve also started having similar conversations with the Victorian Farmers Market Association, our local council, and insurance companies. Everyone’s been helpful and enthusiastic about our idea, but the whole process is incredibly time consuming.
We’re currently deep in the throes of (i) finishing the business development plan, (ii) working on the details of the lease arrangements (which we’ll then get legal advice on), and (iii) applying for more funding! Next we’ll need to work out the legal structure of the collective entity, which will no doubt be another big conversation weighing up the pros and cons of co-ops versus companies (having first learned what the bloody hell they are and how they differ to one another!).
Some days we look at each other and wonder if we’re overcomplicating our lives, and in fact creating a monster out of what started as a simple idea, but then we remind ourselves that we’re going through all of this to birth this strange new idea—that a bunch of landless organic farmers can come together on a patch of dirt owned by someone else and all harmoniously make a living side by side. So on we go!
Surely on the other side of all these funding applications, all these meetings and all this bloody hard thinking, life will become simple again.