Setting up the Harcourt Organic Farming Alliance (we’re still waiting for someone to come up with a better name….) is exciting, fun, stimulating, inspiring and reinvigorating for us old farmers, but mostly, it’s a lot of meetings!
On the phone, by Skype, in person, at offices in the city, here on the farm—we have been talking to a lot of people about this project over the last few weeks.
We’ve been going through a thorough process of interviewing and getting to know each of the applicants for the orchard lease, as we’re keen to choose the person who will be the best fit for the opportunity. We’ve had multiple meetings with other alliance members as they start to work through the detail of setting up or expanding their businesses. We’ve had regular meetings with our business consultant, Clare, to work through the many layers of complexity involved with our business development plan, we’ve met with professionals to get advice on various aspects of our plans, and had meetings with the funding body to report on our progress and discuss next steps. We almost don’t have time to farm any more!
We’ve also had some welcome interest from the media about what we’re doing, and are now starting to get inquiries from other farmers and farming groups interested in doing something similar on their farms. As part of our mission here is to develop a replicable model that can be implemented all around the country, we’re happy to share our progress so far, but all this talking is keeping us from our fruit trees!
Spring is such a crucial time of year in the orchard, when it’s more important than any other time of year to keep our eye on the ball so we can anticipate and respond to the weather to protect the trees while they’re flowering and the fruit is setting. If we stuff up now, we pay for it for the rest of the season!
So we’re feeling a little distracted by nurturing two completely different ‘babies’ at the moment—this year’s fruit crop, and our fledgling alliance. Both promise great things and deserve our full attention, but we can’t wait until we’ve steered them through these early, risky stages and can stand back a bit and take a breath!
What does “value-adding” make you think of? Sounds like something to do with economics, doesn’t it? But in farming terms, it’s used to describe any process where you turn raw product (like fruit) into something else (like juice).
It’s something we’ve always done at home for our own use, aiming to store as much fresh produce as we can over summer, to eat in winter.
And despite dabbling in value-adding on a commercial scale, we’ve never managed to do it on any scale. To do that would take a real commitment and quite a bit of time, investment in equipment and training, and all the other things involved in launching new products like market testing, labelling, sourcing and logistics.
But the idea still excites us, and remains one of the great untapped potential directions that we (or someone else) could take our farm business. It was a hot topic of conversation at the recent Australian Network of Organic Orchardists (ANOO) conference we went to in South Australia. Nearly every other grower was value-adding, and in every case it was making a big difference to their bottom line.
Here’s just some of the things other organic orchardists are making/doing that are inspiring us:
Juice – some growers are making and pasteurising their own juice, some are selling it fresh and unpasteurised, and some are sending fruit to processors who do the whole process for them;
Dried fruit – we saw (and tasted) some beautiful examples of dried fruit (and vegies), and again, growers are processing in a variety of different ways. Some of cutting whole, unpeeled fruit with an automatic mandolin and then drying in a heat-controlled electric machine that rapidly dries fruit to a pre-set moisture level (see the picture of this very cool machine below); some are processing by hand and drying in the sun, and others have semi-automated fruit prep and solar drying systems;
Cider – most growers at the ANOO conference grow apples, and lots of them are experimenting with cider and it’s close cousin…
Apple cider vinegar – this product has so many uses that any grower that’s making it says they can’t produce enough for their markets (plus it also makes a great basis for a variety of fruit-based vinegars);
Frozen – some creative growers have found an excellent market in frozen fruit, using specific varieties known to be high in vitamins and anti-oxidants, and aiming squarely at the health food market. Clever!
Jams – apple jelly (with all manner of different flavourings like rosemary, or lavender), apricot jam, plum jam – you name it, someone’s making it (and it’s racing out the door at farmers markets);
Preserved/canned fruit – nobody at the ANOO conference is doing this commercially, but several have done trials and are interested in taking it further;
Apple pies/pastries – a couple of growers have expanded into the related area of turning fruit into pies and pastries. It’s more fiddly and requires a much higher skill level (you actually need to be able to cook!), but the returns are worth it.
We’re resigned to the fact that we’re probably never going to start a value-adding business ourselves, but we’re very excited about the possibility of a new member of the Harcourt Organic Farming Alliance that we’re setting up (either leases the orchard from us, or someone else) taking up the challenge of developing this side of the business, which promises to not only provide LOTS more ways that we can feed local families with healthy organic food all year round, but also make a healthy difference to the bottom line of the business!
Is it worth being certified? It’s a relatively big cost for a small business (it cost us $950 this year, plus a levy on our produce over $40,000), but the actual amount you pay depends on the certifier you choose, and the type of certification program you enrol for – there are some designed for very small producers, or for exporters, for example.
It’s a hot topic for us at the moment as we start the business planning process for the new Harcourt Organic Farming Alliance we’re setting up on the farm. Organic is in the name, but all the enterprises on the farm will be running their own business, so it will be their own decision to make. Plus, each business is so different that they have different considerations in their own “pros and cons” list, but here’s the ones on our mind as we start to figure out how to handle this issue:
It gives our consumers confidence that everything produced on the farm is grown according to Australian Organic Standards. Some people argue that because the organic certification system is flawed, it’s not worth bothering with, and that it’s enough just for producers to say they’re following the standards. We disagree! Certification may not be perfect, but it’s the best system we’ve got at the moment. We’re mates with lots of other small farmers who have chosen not to get certified for a whole range of reasons that suit their business, and we respect their decisions. But we’ve also stood next to other growers at farmers markets who claim they’re ‘organic’ just because they’re not using insecticides, for example, but they’re still merrily using Roundup to kill their weeds, because if the chemical’s not getting on the fruit it doesn’t count, right? WRONG!
It gives us access to markets that demand certification for organic produce, like the wholesale market in Melbourne. For micro-businesses that can sell practically all their produce to people they know, this isn’t an issue, but if you’re producing enough that you need to sell into markets that can handle larger quantities (and realistically, most farms have to be this big to make a decent living), then organic certification is a definite advantage.
Alliance members on the farm will be able to collaborate freely. If not all the enterprises in our alliance are certified, we’ll have to be very fussy about keeping our businesses separate, to make sure we’re meeting the Organic Standards. For example because the orchard is certified organic, we can’t put non-certified animals in the orchard without following a documented quarantine procedure first, even if the animals have been managed organically on the same farm. This might seem like bureaucratic craziness, but the point of the Organic Standards is to protect the integrity of the organic system, so there’s really strict rules about bringing non-organic elements into it, which we totally support. We can’t expect an organic auditor to take our word for it that other alliance members are ridgy-didge.
It’s more expensive. Yep, it is, but one of the reasons we’re setting up the alliance is to look at ways for reducing costs, sharing resources and keeping overheads as low as possible for small farming businesses, so we’ll be looking at ways of sharing the costs of certification as well.
It’s bureaucratic. Yep, it is, because that’s what you have to do to demonstrate that you understand and are complying with EVERY part of the Organic Standards.
It takes more time. Yep, it does, but only to get your documentation systems set up to allow for easy reporting and traceability (which is good business practice anyway), and 1/2 a day each year for the audit, which is a great opportunity to spend time with someone who’s experienced at looking at lots of different organic farms. It’s definitely not part of an auditor’s role to give farming advice, but they’ll often make useful suggestions for solving farming problems.
It can make the end product more expensive. Yes, it can. If there’s an insufficient supply of organic feed for animals, for example, it’s going to cost more than the conventional equivalent. This is one of the ‘hidden costs’ that can make organics more expensive in general, and highlights the fact that we don’t have enough organic producers at every level of farming!
Part of forming an alliance here on the farm is that issues like this will have to be discussed, thrashed out within the group and decided on collectively – which should be fun, actually. Part of the brave new farming world we’re trying to create is a model for how small enterprises can share land and resources together and work side-by-side to make all our businesses more successful, and working out issues like this together is going to be part of the journey.