Making delicious organic yummy things – value-adding for fun and profit!

What does “value-adding” make you think of? Sounds like something to do with economics, doesn’t it? But in farming terms, it’s used to describe any process where you turn raw product (like fruit) into something else (like juice).

The grader at The Wild Apple where juice apples are separated from high-grade eating apples, before being pressed for juice

It’s something we’ve always done at home for our own use, aiming to store as much fresh produce as we can over summer, to eat in winter.

And despite dabbling in value-adding on a commercial scale, we’ve never managed to do it on any scale. To do that would take a real commitment and quite a bit of time, investment in equipment and training, and all the other things involved in launching new products like market testing, labelling, sourcing and logistics.

But the idea still excites us, and remains one of the great untapped potential directions that we (or someone else) could take our farm business. It was a hot topic of conversation at the recent Australian Network of Organic Orchardists (ANOO) conference we went to in South Australia. Nearly every other grower was value-adding, and in every case it was making a big difference to their bottom line.

Super delicious mixed dried stone fruit from O’Reilly’s organic orchard, first dried then frozen for longer storage

Here’s just some of the things other organic orchardists are making/doing that are inspiring us:

  • Juice – some growers are making and pasteurising their own juice, some are selling it fresh and unpasteurised, and some are sending fruit to processors who do the whole process for them;
  • Dried fruit – we saw (and tasted) some beautiful examples of dried fruit (and vegies), and again, growers are processing in a variety of different ways. Some of cutting whole, unpeeled fruit with an automatic mandolin and then drying in a heat-controlled electric machine that rapidly dries fruit to a pre-set moisture level (see the picture of this very cool machine below); some are processing by hand and drying in the sun, and others have semi-automated fruit prep and solar drying systems;
  • Cider – most growers at the ANOO conference grow apples, and lots of them are experimenting with cider and it’s close cousin…
  • Apple cider vinegar – this product has so many uses that any grower that’s making it says they can’t produce enough for their markets (plus it also makes a great basis for a variety of fruit-based vinegars);
  • Frozen – some creative growers have found an excellent market in frozen fruit, using specific varieties known to be high in vitamins and anti-oxidants, and aiming squarely at the health food market. Clever!
  • Jams – apple jelly (with all manner of different flavourings like rosemary, or lavender), apricot jam, plum jam – you name it, someone’s making it (and it’s racing out the door at farmers markets);
  • Preserved/canned fruit – nobody at the ANOO conference is doing this commercially, but several have done trials and are interested in taking it further;
  • Apple pies/pastries – a couple of growers have expanded into the related area of turning fruit into pies and pastries. It’s more fiddly and requires a much higher skill level (you actually need to be able to cook!), but the returns are worth it.
Inside view of electric dehydrator

We’re resigned to the fact that we’re probably never going to start a value-adding business ourselves, but we’re very excited about the possibility of a new member of the Harcourt Organic Farming Alliance that we’re setting up (either leases the orchard from us, or someone else) taking up the challenge of developing this side of the business, which promises to not only provide LOTS more ways that we can feed local families with healthy organic food all year round, but also make a healthy difference to the bottom line of the business!

Small scale solar dryer

Three reasons to get your farm certified organic (and four reasons not to)

Organic certification audit taking place
Hugh showing the NASAA inspector around the farm during our certified organic audit

We’ve just had our annual organic certification visit from NASAA, our certifying body. We’ve written before about the process of being audited here, and our journey to organic certification here, here and here.

Is it worth being certified? It’s a relatively big cost for a small business (it cost us $950 this year, plus a levy on our produce over $40,000), but the actual amount you pay depends on the certifier you choose, and the type of certification program you enrol for – there are some designed for very small producers, or for exporters, for example.

Funding announcement for Harcourt Organic Farming Alliance business plan - thanks RDV and Maree Edwards
Funding announcement for Harcourt Organic Farming Alliance business plan – thanks RDV and Maree Edwards!

It’s a hot topic for us at the moment as we start the business planning process for the new Harcourt Organic Farming Alliance we’re setting up on the farm. Organic is in the name, but all the enterprises on the farm will be running their own business, so it will be their own decision to make. Plus, each business is so different that they have different considerations in their own “pros and cons” list, but here’s the ones on our mind as we start to figure out how to handle this issue:

 PROS

  1. It gives our consumers confidence that everything produced on the farm is grown according to Australian Organic Standards. Some people argue that because the organic certification system is flawed, it’s not worth bothering with, and that it’s enough just for producers to say they’re following the standards. We disagree! Certification may not be perfect, but it’s the best system we’ve got at the moment. We’re mates with lots of other small farmers who have chosen not to get certified for a whole range of reasons that suit their business, and we respect their decisions. But we’ve also stood next to other growers at farmers markets who claim they’re ‘organic’ just because they’re not using insecticides, for example, but they’re still merrily using Roundup to kill their weeds, because if the chemical’s not getting on the fruit it doesn’t count, right? WRONG!
  2. It gives us access to markets that demand certification for organic produce, like the wholesale market in Melbourne. For micro-businesses that can sell practically all their produce to people they know, this isn’t an issue, but if you’re producing enough that you need to sell into markets that can handle larger quantities (and realistically, most farms have to be this big to make a decent living), then organic certification is a definite advantage.
  3. Alliance members on the farm will be able to collaborate freely. If not all the enterprises in our alliance are certified, we’ll have to be very fussy about keeping our businesses separate, to make sure we’re meeting the Organic Standards. For example because the orchard is certified organic, we can’t put non-certified animals in the orchard without following a documented quarantine procedure first, even if the animals have been managed organically on the same farm. This might seem like bureaucratic craziness, but the point of the Organic Standards is to protect the integrity of the organic system, so there’s really strict rules about bringing non-organic elements into it, which we totally support. We can’t expect an organic auditor to take our word for it that other alliance members are ridgy-didge.

CONS

  1. It’s more expensive. Yep, it is, but one of the reasons we’re setting up the alliance is to look at ways for reducing costs, sharing resources and keeping overheads as low as possible for small farming businesses, so we’ll be looking at ways of sharing the costs of certification as well.
  2. It’s bureaucratic. Yep, it is, because that’s what you have to do to demonstrate that you understand and are complying with EVERY part of the Organic Standards.
  3. It takes more time. Yep, it does, but only to get your documentation systems set up to allow for easy reporting and traceability (which is good business practice anyway), and 1/2 a day each year for the audit, which is a great opportunity to spend time with someone who’s experienced at looking at lots of different organic farms. It’s definitely not part of an auditor’s role to give farming advice, but they’ll often make useful suggestions for solving farming problems.
  4. It can make the end product more expensive. Yes, it can. If there’s an insufficient supply of organic feed for animals, for example, it’s going to cost more than the conventional equivalent. This is one of the ‘hidden costs’ that can make organics more expensive in general, and highlights the fact that we don’t have enough organic producers at every level of farming!

Part of forming an alliance here on the farm is that issues like this will have to be discussed, thrashed out within the group and decided on collectively – which should be fun, actually. Part of the brave new farming world we’re trying to create is a model for how small enterprises can share land and resources together and work side-by-side to make all our businesses more successful, and working out issues like this together is going to be part of the journey.

What’s Slow Money?

Have you heard of slow money? Sounds weird, right? Maybe you’ve heard of slow food though, which is an idea that’s been around for long enough now that pretty much everyone knows what it means – it’s basically the opposite of fast food!

Isabelle-at-market-495x174Slow food is an international movement that got started in 1989 and has spread around the world as an antidote to the insidious spread of fast food and big agriculture. It promotes food that is:

  • good (high quality, flavoursome, and healthy)
  • clean (production that doesn’t harm the environment), and
  • fair (accessible prices for consumers and fair conditions and pay for producers).

We even have an accredited Slow Food Farmers Market once a month at Abbotsford Convent in Melbourne, run by the wonderful folk at Melbourne Farmers Markets (disclaimer: I’m on the board so of course I think our operations team that runs markets is marvellous!) It’s a perfect fit, because Farmers Markets embody all the principles espoused by the Slow Food movement.

But back to Slow Money – how does it fit in? It’s really just an extension of the same ethos, but as it applies to money. It’s basically a movement to organise investors and donors to direct their capital towards small food enterprises, organic farms and local food systems, and through doing so improve the economic sustainability and resilience of farms and farmers, their communities and towns, and by extension our entire food system.

Slow Money was started in the US by a guy called Woody Tasch, and has now spread to Australia, as well as lots of other countries around the world. Since 2010 it’s invested more than $57 million into regenerative farming enterprises!

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It’s on our minds because we’ve been fantasising about attending the upcoming SOIL conference in Boulder, Colarado in October. Honestly, who wouldn’t want to attend a conference called SOIL? It actually stands for Slow Opportunities for Investing Locally, and will explore the links between actual soil and the soil of a restorative economy.

The demands of running a seasonal farm means we’re probably not going to get there, but of course there are many, many moves in the right direction here in Australia, like the new ORICoop Investment Trust that was launched this week. If you haven’t heard of it yet, have a look, particularly if you’re interested in finding practical ways to support and invest in organic farms. The best way to get involved is through their Pozible campaign (which ends in 14 days).

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Carolyn Suggate, founder of ORICoop, a new organic farming investment fund

Slowly, gradually, all around the world, people seem to be waking up to the fact that there’s a better way to grow, distribute and pay for our food, and that we – just simple, everyday people like us – have waaaay more power to influence it than we think we do!

 

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As organic farmers we experience this every day, whenever our customers choose to buy food from us rather than the supermarket. The growing number of people that care enough to seek out food that is produced locally, in a way that improves the environment rather than degrades it, who choose to eat seasonally rather than buying imported fruit and veg out of season, and who choose to buy direct from farmers through accredited Farmers Markets, online platforms like the Open Food Network or from the farm gate – all of those small buying decisions add up to a big influence, pushing our food system in the right direction.

So thank you. You all give us hope!